Temple University Rome is pleased to offer its first Business Workshop Series. The program is ideal for members of the Rome business community, students from Roman universities, and Temple Rome partners. This series is free to all participants and offers eight modules hosted in-person at Temple Rome throughout the summer. Learners may complete as many modules as they choose.
This short program includes an array of relevant topics in contemporary international business that offers opportunities for members of the Rome business community to improve their business acumen and English language skills. Designed for working professionals, these modules provide participants with information relevant to their career by exposing them to key business concepts and innovations in the topic areas. The program is designed to provide a balance of theory and practical applications and seek to offer hands—on perspectives to the topics covered.
- Acquire an overview of specific management and business topics
- Develop managerial and leadership skills
- Gain knowledge, perspectives, and insights
- Develop their professional network
All modules will be taught in English by bilingual instructors. For additional information, please contact Chief Academic Officer, Mary Conran, at firstname.lastname@example.org.
Please note that to comply with Covid-19 safety measures, all participants are required to wear a mask and respect social distancing at all times.
SUMMER 2021 PROGRAM
Start Date: Monday, June 21
End Date: Wednesday, July 14
Modules are hosted every week on Monday and Wednesday, from 16.00-18.00.
Module 1 (6/21): Change Management
Lead by Teresa Triglia
Prof. Teresa Triglia is currently an adjunct professor of Business at Temple University, Rome campus. She is also an adjunct professor of Business Administration at John Cabot University, as well as at the Institute for Study Abroad (IFSA) by Butler University.
Contemporary business environments make the ongoing need for organizational change more critical than ever. Effective cultural change management maximizes the congruence between an organization's mission, goals and strategies with the people's culture and requires an understanding of the systemic interrelationships among these factors. In this module, we discuss what is meant by corporate culture and how to navigate change of the organizational culture. We address the knowledge needed and techniques for diagnosing the culture of an organization and identify possible action steps that can be applied for culture change to occur.
- What is corporate culture?
- How can change be effectively implemented?
- What is the role of change agents in effecting such change?
Module 2 (6/23): Fundamentals of Multinational Finance
Lead by Yana Stoeva
Dr. Stoeva holds a Ph.D. in international law from China University of Political Science and Law (CUPL) in Beijing. Dr. Stoeva has served as a civil servant in the Council of Ministers and the Institute of Public Administration in Bulgaria. She was also a blue book trainee at the European Commission in Brussels. Her main research interests include international investment law, international and European business, artificial intelligence and intellectual property.
This module focuses on the opportunities and challenges of multinational financial management, the financial management of multinational enterprises (MNEs), reflecting on the multitude of changes sweeping over global business today. During the workshop, we review the basic concepts of international business, the classical theories of international business and international finance, such as the theory of comparative advantage that provides the basis for explaining international trade, and analyze international investment decisions – Why do firms become multinational?
Program allows participants to:
- Review some basic concepts of international economics and international business;
- Identify the main differences between international and domestic financial management;
- Understand how the globalization process moves a business from a purely domestic focus in its financial relationships and composition to one truly global in scope;
- Learn how the OLI Paradigm provides a theoretical foundation for the globalization process.
Module 3 (6/28): Procurement Management in a Global Economy
Lead by Bernardo Nicoletti
Bernardo Nicoletti is Professor of Operations Management at Temple University and lecturer at the Master in Procurement Management of the University of Tor Vergata. His most recent books are: Lean Procurement, Agile Procurement, and Procurement 4.0.
Procurement is increasing its importance under several pressures. It is essential to work for the Contribution of Procurement in increasing the resilience of the organizations: There are environmental changes with the New Normal after the pandemic and a growing concern for sustainability and continuing pressure on margins.
It is possible to convert these challenges to opportunities. New solutions push for a Digital Transformation of the organizations with increasing use of innovative information and communication technologies. To pick up the opportunities is necessary to act in an integrated way on the business models, the processes, the platform, and especially on the talents in the Procurement function.
At the end of the session, the participants can answer the following questions adequately:
- What are the opportunities and challenges for the Procurement in the New Normal after the pandemic?
- How to identify and coordinate the digital transformation of Procurement?
- Which are the business models to adopt?
- How to assure cyber security in the relationships with vendors?
- Which are the main technological innovations to expect in the next few years?
Module 4 (6/30): Neuromarketing
Lead by Rumen Pozharliev
Dr. Pozharliev is Graduated in Economics and Business – Marketing and holds a PhD in Marketing – Consumer Neuroscience from the Erasmus University in Rotterdam. He is a senior research fellow at X.ITE, an interdisciplinary Research Center on Behavior and Technology at Luiss University in Rome. Pozharliev teaches courses in consumer neuroscience, services marketing, consumer insights, leadership, marketing plan and markstrat simulation.
This module introduces the interdisciplinary field of Neuromarketing. Neuromarketing is proposed to reveal information about consumer behavior that traditional marketing techniques cannot provide. In this lecture, we examine consumer responses to marketing actions by using insights and methods from consumer psychology and neuroscience. The basic idea behind neuromarketing is that purchase behavior is largely driven by processes that occur outside the consumer's conscious awareness. By understanding these unconscious processes, marketers can better predict consumer behavior more accurately.
At the end of the session, the participants:
- Know the basic principles and theories of consumer psychology and consumer neuroscience.
- Understand the main neural processes underlying consumer decision making and consumer reactions to marketing actions (i.e., advertising, brand management, pricing strategies etc.).
- Learn how to collect, analyze and report neuromarketing data.
- Apply traditional and neuromarketing methods and metrics to design effective marketing communication.
Module 5 (7/5): Diversity and Intersectional Dynamics in Organizations
Lead by Vassillissa Carnagio
Dr. Vassilissa Carangio is an organizational scholar who holds a PhD in the Discipline of Work and Organizational Studies from Swinburne University of Technology, Australia. Her research is focused on international mobility in the business context and inequalities in organization setting.
This module examines a challenge in contemporary organizations and concludes that it is important to better understand the term "diversity," and that we should additionally adopt the word "intersectionality" which describes the various and overlapping identities of marginalized groups. Thus, by integrating "diversity" and "intersectionality" within an organization's focus, it is possible to unmask and address these differences.
Participants begin to:
- Demonstrate awareness of the term intersectionality and of ‘diversity’ issues in developing management policies and practices especially within HRM functional areas.
- Understand the cost-benefits of applying an intersectional lens in organizations and how to launch organizational change.
- Communicate effectively as professionals and/or effective leaders in teamwork or as members of an international workforce by addressing gender, racial, class, and other, disparities through authentic and effective dialogues.
- Develop openness and credibility with clients, subordinates, and superiors.
Module 6 (7/7): Tourism and Society
Lead by Francesca Romana Lenzi
Dr. Francesca Romana Lenzi is associate professor in General Sociology at Università degli Studi di Roma Foro Italico. She is also faculty at Temple University Rome, at Pontificio Atenaeum Regina Apostolorum and at Unitelma Sapienza University of Rome, and was professor at European University of Rome. She has a Ph.D. in European History and held courses at LUISS University of Rome and Sapienza University of Rome. Her main research fields are related to sociological theory and deviance (social identity, boundaries, dynamics between integrated and foreign groups). She also deals with sociology of the city, health (prevention) and lifestyles (urban health, nutrition transition).
This module provides an analysis of the social planning process involved in developing tourism destinations, specifically in global, metropolitan, urban settings. Emphasis is given to sociological and cultural impact of tourism and the social determinants of a successful tourism policy and product development, redevelopment and enhancement of facilities and services to
meet the needs of tourists as well as of the host population, challenges and opportunities facing the travel and tourism industry especially after the Covid-19 pandemic. This analysis includes the adjustment process involved in integrating tourism into a developing economy and the importance of the so-called “mega events”.
At the end of the session, the participants will have a better understanding of:
- Sociocultural impact of tourism
- Determinants of a successful tourism policy
- Mega events
- Challenges of travel/tourism industry
Module 7 (7/12): Motivation and Organizational Success
Lead by Laura Innocenti
This module focuses on providing an overview of behavioral management theories: Understand people motivation and examines motivation and implications for leaders.
Participants learn to:
- Understand the importance of motivation in the work context
- Identify different motivational structures
- Link, sustain, and enhance motivation and engagement
- Foster a motivating work environment
Module 8 (7/14): Sport Management
Lead by Francesco Castiglione
Prof. Francesco Castiglione is a sport organizations expert, a professional volleyball coach and sport teacher for many years. He is also an expert manager in international sport events organizations. He has an academic education in sports and he is 3rd level volleyball coach for Italian Volleyball Federation and coaches’ clinic director.
The module underlines the financial impact of Sports tourism in the cities that organize large sport events analyzing the GDP before and after the organization of sport events. Starting from a complete description of international sport events in Rome participants gain knowledge and experience of the sport market locally and internationally. The program also examines the role of the sport manager in the organizing committee of sport events.
At the end of the session, the participants have a better understanding of:
- Sport events and Tourism in Rome: The Rome International Marathon (2021) and the Electric Formula Car Race (2021)
- Identify different motivational structures
- Job Opportunities in Sports Event Organizations
- The financial impact of larger sporting events on the global economy