Piermario Tedeschi teaches Digital Marketing at Temple University Rome. He has held a teaching appointment at Luiss Guido Carli University since 2017, where he teaches Digital Marketing in the M.Sc. in Marketing, and he lectures across several programs at Luiss Business School, among them the EMBA, the MBA, the Executive Master in Marketing Management and the Master in Sport Management.

 

He founded Digital Angels in 2011 and leads it as Managing Director. The agency employs more than one hundred people across its Rome and Milan offices and was the highest-ranked agency in Europe in the Financial Times Europe’s Long-Term Growth Champions 2024. It is a certified partner of the main technology platforms, including Google, Meta, TikTok, Spotify, LinkedIn, Amazon and Microsoft.

 

He is a board member of IAB Italia, the national chapter of the world’s leading trade association for digital advertising, and of Anitec-Assinform, which represents the Italian ICT industry within Confindustria, the country’s main business federation. He has testified on artificial intelligence before committees of both houses of the Italian Parliament.
 

Ph.D. candidate in Management, Banking and Commodity Sciences, Sapienza University of Rome (in progress)

M.Sc. in Management, Innovation and Internationalization, Sapienza University of Rome, 2008

B.Sc. in Business Administration and Marketing, Luiss Guido Carli, 2005

 

 

Digital advertising effectiveness and measurement

Artificial intelligence in marketing and automated media buying

Consumer attention and media fragmentation

Consumer behavior and trust in AI-mediated services

 

Mazzù, M. F., Tedeschi, P., & Ricciardi, L. (2026). From attention scarcity to measurement governance: Managerial evidence from the Italian advertising industry. Proceedings of the IV Digital Transformation Society Conference (DTS), Naples.

 

Tedeschi, P., Giannelli, M., & Vernuccio, M. (2025). Leveraging mechanical AI to optimize advertising performance: Evidence from TikTok Smart+ campaigns. Proceedings of the XXII Annual Conference of the Italian Marketing Society (SIM), Naples.

 

LinkedIn profile: https://www.linkedin.com/in/piermariotedeschi 

Academia.edu profile: https://luiss.academia.edu/PiermarioTedeschi

Digital Angels website: https://digitalangels.com